Context
At Royal Canin, the commitment to improving the lives of cats and dogs extends beyond nutrition. Understanding that education is key to better pet care, Royal Canin Indonesia launched Royal Canin Edu—an educational platform tailored for both veterinarians and pet owners. This initiative aims to share valuable, science-backed knowledge to foster a stronger, more informed pet ecosystem.
What We Did
In 2022, as part of this educational mission, Royal Canin Edu conducted 40 webinars, delivering over 100 hours of live-streamed content. With careful planning and expert collaboration, the webinars featured 51 local and international speakers and reached a wide audience, spanning 25 countries.
The content was crafted to address both veterinary professionals and everyday pet owners, covering topics critical to pet health and wellbeing.
Result
The response was overwhelming:
- 25,292 total registrants
- 10,636 engaged attendees
- A remarkable engagement rate of 264%
- And an overall satisfaction score of 8.6/10
These numbers reflect not only the relevance and quality of the content, but also the strength of our collaboration with Royal Canin Indonesia. By continuously gathering participant feedback, we ensured that every session delivered maximum value and impact.