{"id":2375,"date":"2025-04-21T05:37:34","date_gmt":"2025-04-21T05:37:34","guid":{"rendered":"https:\/\/crowdytheme.com\/wp\/helo\/adex-inner\/?p=2375"},"modified":"2025-06-02T03:51:25","modified_gmt":"2025-06-02T03:51:25","slug":"wonderful-indonesia-brand-recognition-index-in-russia","status":"publish","type":"post","link":"https:\/\/cothink.id\/stagingNew\/wonderful-indonesia-brand-recognition-index-in-russia\/","title":{"rendered":"Wonderful Indonesia Brand Recognition Index in Russia"},"content":{"rendered":"\t\t
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\r\n\t\t\t\"\"\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Measuring Global Brand Penetration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Ministry of Tourism of Indonesia aimed to evaluate the international reach and effectiveness of its tourism brand, \u201cWonderful Indonesia,\u201d through direct feedback from international audiences.<\/span><\/p>

Among its targeted countries, Russia showed a promising market with a 6.67% increase in tourist visits in 2018, making it a key focus for measuring overseas marketing communication impact.<\/span><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Solution \u2014 On-the-Ground Consumer Insight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To assess brand penetration, our team conducted a face-to-face survey in Moscow and Saint Petersburg, in collaboration with the Indonesian Embassy.<\/span>
<\/span>We measured the Brand Awareness Index using four key variables:<\/span><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tBrand recognition<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tBrand recall<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tIntention to visit (purchase intent)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tActual visitation (consumption)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The study specifically targeted Moscow residents (Muscovites) to capture urban market perceptions and awareness levels.<\/span><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Result \u2014 Strategic Insights for Future Growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The insights gained from the study helped the Directorate of Marketing within the Ministry to:<\/span><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tEvaluate the effectiveness of past marketing investments in Russia and Eastern Europe.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tIdentify Indonesia's tourism potential in the Russian market.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tUse the findings as a foundation for future overseas marketing programs, enabling more targeted and impactful campaigns across Europe.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Measuring Global Brand Penetration The Ministry of Tourism of Indonesia aimed to evaluate the international reach and effectiveness of its tourism brand, \u201cWonderful Indonesia,\u201d through direct feedback from international audiences. Among its targeted countries, Russia showed a promising market with a 6.67% increase in tourist visits in 2018, making it a key focus for measuring […]<\/p>\n","protected":false},"author":1,"featured_media":16994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-2375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"_links":{"self":[{"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/posts\/2375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/comments?post=2375"}],"version-history":[{"count":12,"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/posts\/2375\/revisions"}],"predecessor-version":[{"id":17304,"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/posts\/2375\/revisions\/17304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/media\/16994"}],"wp:attachment":[{"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/media?parent=2375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/categories?post=2375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/tags?post=2375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}