{"id":17214,"date":"2025-04-28T06:51:16","date_gmt":"2025-04-28T06:51:16","guid":{"rendered":"https:\/\/cothink.id\/stagingNew\/?p=17214"},"modified":"2025-06-04T16:40:08","modified_gmt":"2025-06-04T16:40:08","slug":"case-study-royal-canin-indonesia-to-transform-the-veterinary-ecosystem-2","status":"publish","type":"post","link":"https:\/\/cothink.id\/stagingNew\/case-study-royal-canin-indonesia-to-transform-the-veterinary-ecosystem-2\/","title":{"rendered":"Case Study : Royal Canin Indonesia to Transform the Veterinary Ecosystem"},"content":{"rendered":"\t\t
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In a market dominated by small to medium veterinary clinics, Royal Canin Indonesia sought a way to drive sustainable growth and strengthen relationships with their vet partners. By partnering with Cothink and collaborating closely with customers to understand pet owners\u2019 behaviour, the Royal Canin Vet Business Unit achieved a groundbreaking transformation\u2014redefining success within the veterinary ecosystem<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Challenge: Evolving Beyond Traditional Models<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Royal Canin Indonesia recognized that the conventional rebate\/discount partnership model was no longer sufficient to meet the needs of small to medium veterinary businesses (MSMEs). They needed a deeper understanding of their customers to create meaningful, long-term partnerships.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Solution: Research, Insight, and Strategic Collaboration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cothink worked alongside with Royal Canin Indonesia to conduct in-depth research into the unique challenges and aspirations of their MSME customers. The insights uncovered became the foundation for :<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tRedefining Partnerships: Shifting from a purely discount-based model to a Joint Business Partnership which offered rewards in the form of investment support to improve the clinic facilities and support for long-term growth through education.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tEmpowering Through Education: Facilitating workshops, training sessions, and educational programs to equip veterinary professionals with essential business skills. These sessions enabled clinics to manage their operations more effectively, attract more customers, and ensure sustainable growth.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tDriving Collaboration: Organizing collaborative workshops that aligned Royal Canin Indonesia\u2019s goals with their customers\u2019 aspirations, fostering a sense of partnership and shared success.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The Impact: A New Standard of Excellence <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tSustainable Market Leadership: Royal Canin Indonesia maintained its position as the market leader.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCustomer Satisfaction: Their Net Promoter Score (NPS) soared to the highest in the industry, reflecting unparalleled customer loyalty and trust.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tMSME Empowerment: Veterinary clinics across Indonesia experienced significant development, reinforcing Royal Canin Indonesia\u2019s role as a key contributor to the ecosystem.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tStrategic Investment Beyond CSR: The initiative demonstrated that investing in MSME customers is not just a CSR activity but a strategic move for long-term success.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tTotal vet care category beyond nutrition.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Why This Matters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      This case study illustrates the power of collaboration and customer-centric strategies. By leveraging Cothink\u2019s expertise in research and facilitation, Royal Canin Indonesia turned a challenge into an opportunity for shared growth, setting a benchmark for sustainable success.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      \r\n \"Venny\r\n <\/div>\r\n\t\t\r\n
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      \r\n\t\t\tVenny Asyita <\/h4>\r\n <\/div>\r\n\t\t\r\n\t\t
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      In a market dominated by small to medium veterinary clinics, Royal Canin Indonesia sought a way to drive sustainable growth and strengthen relationships with their vet partners. By partnering with Cothink and collaborating closely with customers to understand pet owners\u2019 behaviour, the Royal Canin Vet Business Unit achieved a groundbreaking transformation\u2014redefining success within the veterinary […]<\/p>\n","protected":false},"author":3,"featured_media":18100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-17214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/posts\/17214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/comments?post=17214"}],"version-history":[{"count":18,"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/posts\/17214\/revisions"}],"predecessor-version":[{"id":18364,"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/posts\/17214\/revisions\/18364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/media\/18100"}],"wp:attachment":[{"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/media?parent=17214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/categories?post=17214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/tags?post=17214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}