{"id":17196,"date":"2025-04-28T04:27:03","date_gmt":"2025-04-28T04:27:03","guid":{"rendered":"https:\/\/cothink.id\/stagingNew\/?p=17196"},"modified":"2025-05-28T05:11:01","modified_gmt":"2025-05-28T05:11:01","slug":"from-data-to-reality-why-do-we-spend-money-and-resources-on-research-and-data","status":"publish","type":"post","link":"https:\/\/cothink.id\/stagingNew\/from-data-to-reality-why-do-we-spend-money-and-resources-on-research-and-data\/","title":{"rendered":"From Data to Reality: Why Do We Spend Money and Resources on Research and Data?"},"content":{"rendered":"\t\t
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Is Field Data Still Necessary in an AI-Driven World? In today\u2019s practical, interconnected, and AI-driven world, is direct field data collection still necessary?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With the convenience of accessing information at our fingertips\u2014consulting AI like GPT or obtaining secondary data through various platforms\u2014one might question the need for on-the-ground research. However, despite these technological advancements, field data collection remains essential. It offers a comprehensive understanding that secondary data often lacks\u2014data which can be skewed by research design or limited by the scope of previous analysis.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Real Case: Helping a Client Bridge the Gap<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Recently, we supported a client in conducting field research to gain deeper insights into their customers. By collecting first-hand feedback and observing real customer behaviour, we uncovered service gaps that secondary data had failed to reveal.<\/p>

These insights empowered the client to craft targeted improvement strategies, leading to greater customer satisfaction and tangible business growth. For example, while the client initially believed that business development hinged on brand awareness, incentives, and other marketing strategies, our field data told a different story: the real priority was building a strong ecosystem.<\/p>

This meant that incentives needed to go beyond just end-users\u2014they had to support the broader network of stakeholders to ensure a holistic and sustainable approach to growth.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ultimately, the critical question is, <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cIs it worth spending millions of rupiah on research?\u201d <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The answer is a resounding yes<\/strong>\u2014if your goal is to build sustainable business processes.<\/p>

As a research agency, we understand that data alone doesn’t guarantee success, but good data dramatically improves your chances. Having accurate, reliable insights is like having a map for your journey\u2014you know where to turn, when to pause, and how best to reach your destination<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Is Field Data Still Necessary in an AI-Driven World? In today\u2019s practical, interconnected, and AI-driven world, is direct field data collection still necessary? With the convenience of accessing information at our fingertips\u2014consulting AI like GPT or obtaining secondary data through various platforms\u2014one might question the need for on-the-ground research. However, despite these technological advancements, field […]<\/p>\n","protected":false},"author":2,"featured_media":18101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-17196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/posts\/17196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/comments?post=17196"}],"version-history":[{"count":27,"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/posts\/17196\/revisions"}],"predecessor-version":[{"id":18109,"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/posts\/17196\/revisions\/18109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/media\/18101"}],"wp:attachment":[{"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/media?parent=17196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/categories?post=17196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cothink.id\/stagingNew\/wp-json\/wp\/v2\/tags?post=17196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}