Context
The study aimed to develop a strategic plan in developing Sukabumi’s creative economy.
What We Did
We collaborated with local communities (Sukabumi Creative Hub) to conduct quantitative research to collect the basic data for developing the strategic plan. The strategic plan was later developed using a focus group approach.
The Outcome
The outcomes of the research provided a pivotal insight regarding the creative economy state in Sukabumi City. The information gathered helped the Sukabumi City Tourism Agency to develop strategies and programs that are effective in undertaking the problems and catering the needs of the creative economy ecosystem.