Story
Listening to customer feedback is crucial to understanding the ever-evolving business landscape. For Royal Canin’s trade customers, collaboration and ways of working together effectively are key to achieving mutual growth and success. Strengthening this partnership requires open communication and alignment on shared goals.
What We Did
To foster these conversations, we organized a workshop as a platform to gather honest feedback while also building stronger relationships with trade customers. The session focused on collaborative marketing, workflow improvement, and industry challenges—creating a space for dialogue that goes beyond routine business interactions.
Result
The workshop facilitated meaningful discussions on long-standing issues such as channel conflicts and how to more deeply engage with the industry ecosystem. As a result, Royal Canin’s commercial team gained valuable insights into customer pain points and gathered fresh ideas for future business models. Most importantly, this approach helped reignite a sense of service and collaboration, strengthening trust and commitment between Royal Canin and its partners.