Often translated as writing culture, ethnography refers to a process of depicting the lived realities of a certain individual(s) or community. In ethnographic research, we are the research instruments; we utilize participatory observations combined with other methods to collect the data and formulate our field report. Despite of its literal translation, the final product of an ethnographic research doesn’t always have to be a piece of writing, since the depiction of lived realities could be expressed in many forms, starting from a movie, photographs, and even pictures with stories. Ethnographic writings excel in capturing changes, processes, and the dynamics of interaction between individuals or communities. We also apply ethnography in studies related to network society, starting from research on online community, up to the analysis of Internet discourses.