Context
Vet clinics rely on proximity, so choosing the right location is crucial. Understanding local customer behavior, like pet ownership and service demand, is key to ensuring the clinic meets area-specific needs.
What We Did
We conducted a stratified random sampling survey among households to assess pet ownership rates and veterinary visitation behavior in targeted areas.
The Outcome
The research guided a location-based clinic plan, helping project the Serviceable Available Market (SAM) and set realistic sales and visitation targets based on local pet ownership and demand.