Understanding the Pet Health Ecosystem
Royal Canin sought to deepen its understanding of the animal healthcare ecosystem in Indonesia, particularly focusing on the behaviors and perceptions of both veterinarians and pet owners. There was a need to uncover insights about how pet owners interact with vet clinics, their awareness of the Royal Canin brand, and their sensitivity to pricing—especially for dietary products for sick pets.
What We Did — Insight-Driven Research Approach
Using a mixed-methods approach, the research combined qualitative insights from veterinarians and pet owners on healthcare practices and ecosystem challenges with quantitative data on behavior patterns, brand awareness, and price sensitivity. This provided a comprehensive view of the market landscape.
Result — Turning Insights Into Strategy
Pet owners’ behavior in visiting vet clinics and their pet food consumption patterns gave the commercial team a clearer understanding of key market drivers. At the same time, insights into the consumer journey in accessing veterinary services enabled the marketing team to design more targeted and efficient collaborations with clinic partners. Together, these findings allowed Royal Canin to align its strategies more closely with actual consumer needs and behaviors.