Client:
Context
Delivered for Kimberly-Clark through Dalberg, this study examined menstrual health behaviors, perceptions, and access to menstrual health products among women from middle- and low-income communities in Jabodetabek and Karawang. As the field research partner, Cothink generated evidence to inform the development of more accessible, inclusive, and user-centered menstrual health solutions.
What We Did
Cothink worked closely with Dalberg to design and execute a mixed-methods research approach, combining qualitative and quantitative methods across urban and rural communities. The study explored women’s menstrual health knowledge, product preferences, purchasing behavior, affordability, accessibility, and lived experiences. By engaging women from diverse socioeconomic backgrounds, Cothink generated field evidence that reflected the realities and challenges surrounding menstrual health in Indonesia.
The Outcome
The study provided Kimberly-Clark and its partners with actionable insights into menstrual health awareness, product accessibility, willingness to pay, and usage patterns among middle and low income women. These findings informed opportunities to develop more relevant products, improve access, and design interventions that better respond to women’s needs and experiences, ultimately supporting more equitable menstrual health outcomes.