Background
As the pet care industry matures, premium segments are driving significant growth. Understanding how affluent pet owners engage with health services from veterinary care to wellness and preventive treatments is essential for brands seeking to capture value in this space.
The study aimed to generate actionable insights into the usage patterns, attitudes, and preferences of very high-spending pet owners toward pet health services. Findings were intended to guide clients in defining market size, optimizing positioning, and identifying growth opportunities within this niche segment.
Approach
The study used a quantitative approach to explore motivations, perceptions, and expectations in depth. Respondents were selected through multistage random sampling, ensuring diverse representation across key locations while maintaining focus on the premium segment.
Sampling Approach
- Type: Multistage random sampling
- Execution: Door-to-door, face-to-face interviews for richer engagement
Deliverables
- Premium pet health market sizing
- Segmentation by attitude and lifestyle
- Key drivers of trust, loyalty, and choice
Outcome
The research revealed gaps in the market for wellness-focused and premium care services, helping vet services refine targeting and design experiences that resonate with affluent pet owners