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In marketing and creative industries, we spend much time building narratives to capture attention and building meaning. Yet many of these narratives are shaped less by audience understanding and more…

Stories from the field seem never enough to be written down. The experience of conducting research, through observation, interaction, and the myriad of narratives shared, always leaves a space for endless…

The Old Narrative MSMEs have long been acknowledged as key contributors to Indonesia’s economy. They contribute around 60% to the Gross Domestic Product and employ nearly 97% of the total…

In a market dominated by small to medium veterinary clinics, Royal Canin Indonesia sought a way to drive sustainable growth and strengthen relationships with their vet partners. By partnering with…

Is Field Data Still Necessary in an AI-Driven World? In today’s practical, interconnected, and AI-driven world, is direct field data collection still necessary? With the convenience of accessing information at…