Entertainment and Creative Industry
Background
Cothink collaborated with Cerita Films to explore and evaluate the audience journey of their latest release, “Sore: Istri dari Masa Depan.”
The research was initiated to understand how audiences connect with the story from first impressions to lasting emotional responses and to provide insights that support future marketing and storytelling strategies.
Approach
The survey employed a quantitative approach using an online self-administered questionnaire. Respondents were selected purposely, with the main criterion being that they had watched the film “Sore: Istri dari Masa Depan.” in theaters.
Survey Type: Online questionnaire
Method: Digital survey panel
Outcome
The findings revealed strong audience resonance with the film’s storytelling and themes.
Many respondents expressed deep emotional connection to the characters and storyline, with a significant portion indicating that they would recommend or rewatch the film.
By mapping the full audience journey, from awareness to post-viewing reflection. The research provided Cerita Films with a clearer understanding of audience motivation and sentiment.
These insights now serve as a foundation for refining future marketing strategies and creative development for upcoming projects.
At Cothink, we believe that every story deserves to be understood and that understanding audiences is the key to creating stronger, more meaningful connections between films and the people who watch them.