In a world where digital content is everywhere, offline engagement remains a powerful way for brands to connect with their audience on a deeper, more personal level. That’s exactly what SOME BY MI, a beauty brand known for its greenical (green + clinical) skincare, set out to do—with Cothink as their strategic partner.
To help SOME BY MI strengthen its brand position and directly engage with its community, Cothink designed and executed an immersive workshop that blended fun, education, and interaction.
The event began with a lively talk show, where experts and brand representatives shared insights about skincare and product benefits. The session was interactive and engaging, sparking questions and dialogue from enthusiastic participants.
Next, attendees took part in a 45-minute group discussion session—a more intimate setting where they could openly share thoughts, ask deeper questions, and give feedback. This collaborative environment not only built trust but also helped the brand better understand its customers.
To keep the energy high, the workshop wrapped up with a fun photoshoot session and a TikTok Challenge, encouraging attendees to create and share content while reinforcing the brand’s playful yet purpose-driven image.
Through workshops like this, Cothink helps brands build meaningful, lasting connections with their customers—transforming events into impactful brand moments.