Some By Mi: Female Daily Jakarta X Beauty
The Female Daily Jakarta x Beauty event spanned four days and drew a substantial crowd of beauty enthusiasts. Making its debut at the event, the SOME BY MI booth managed to captivate approximately 1.200 attendees.
Within the booth, visitors had the opportunity to generate social media content, experience SOME BY MI products firsthand, make purchases, and participate in a lucky draw for a chance to win prizes. Complimentary items such as product samples, were also distributed to visitors, effectively enticing a significant number of people to visit the booth.
Having sold well over a thousand products, SOME BY MI was able to engage directly with its devoted customers.
On the whole, this year’s Female Daily event emphasised on sales for participating brands and is poised to evolve into a business-to-business platform in the future, encompassing aspects such as jastip (personal shopping), Key Opinion Leaders (KOLs), and agencies.