Some By Mi: Share Your Brightness
Some by Mi, a multinational beauty company, collaborated with Cothink to organize marketing communication activity through interactive event at Sarinah Mall, Jakarta. The primary goal of the activity was to increase brand awareness and strengthen the company’s presence in the Indonesian market.
Cothink Solution took charge of building strategy and implementing the ideas for Some by Mi’s first-ever interactive event, which aimed to engage consumers in a unique way. The event was well-received, with positive responses from attendees and an impact on product demand. This success led to similar events being planned in other cities in Indonesia.