Research on Menstrual Health Product Among Middle-Low Economics
In April 2023 Cothink conducted research on the women menstrual health with middle-low economy in Jabodetabek and Karawang. This research aims to explore women’s behavior, perceptions, access and to develop menstrual health products. In this study, Cothink Research collaborated with Kimberly-Clark, Dalberg Design and Dalberg Advisory in data collection strategy and analysis. This research includes qualitative and quantitative data collection in urban and rural areas.
The result of our research addressed a critical insight for our collaborators on the menstrual health awareness, accessibility, willingness to pay and product usage journey among middle-low economics. This can be translated into a better menstrual health product development and create a better human-centered solution for women.