Some By Mi KOL Management
Story
As a Korean skincare brand, Some by Mi would like to boost their brand awareness through nano and micro Key Opinion Leaders (KOL) on Instagram.
Our Solution
We are responsible to select suitable KOL for each highlighted product line and came up with strategic messages for them to deliver.
Result
It is crucial to combine nano and micro KOL, based on the campaign objective. Nano KOLs able to convey meaningful messages while micro KOLs capable to reach wider audience. It is also important to choose the KOL that can deliver and create a sincere content.