Listen to customer feedback is very important to understand the dynamic of business situation. For trade customers, way of work and collaborative marketing are very important to achieve mutual benefits between them and brand principal.
Workshop as a means of feedback gathering and establishing valuable relationship with customers.
We facilitate meaningful discussion between company and trade customers about long standing issues in channel conflicts and how to tap deeper in the industry ecosystem.
The result of the workshop helped commercial team to identify customer’s pain points and harvest ideas for future business model. This approach refreshed the sense of service from commercial team to gain more trust from customers in a collaborative way.